Recruiters on Hirexl need an efficient way to manage and evaluate job applicants. The current process of reviewing applicants' information is cumbersome and lacks organisation, leading to inefficiencies and missed opportunities for finding the best candidates.

Design a comprehensive applicant page that opens when a recruiter clicks on an individual from the applicant list. This page should streamline the recruiter's workflow by clearly presenting all necessary information and tasks related to the applicant.

User Problem: Recruiters need a user-friendly interface that allows them to easily access and manage all relevant data for each applicant.

Business Problem: Improving the applicant review process will enhance recruiter productivity and increase the likelihood of successful placements.

This screen shows all the candidates for the selected job, with the number of candidates at each stage of the hiring process.

The recruiter can view all the details of the candidate on this page.

The top profile card shows all the important details the recruiter would need at every stage of the hiring process.

The Recruiter can switch between tabs below the profile card to view and note all the needed feedback throughout the process

The recruiter can record all the necessary details on interacting with the candidate at each hiring stage from the ‘Candidate discussion’ tab.

If they feel that the candidate is the right fit they can click on the schedule button to schedule an interview with the panelists. The idea is to open a pop up on clicking on the schedule button.

Here in the top panel the recruiter can view all the important details like contact, experience and the availability in one place.

They can move the candidate to the next stage of the hiring process, edit the details or archive the candidate as well.

At the end of the candidate card I have added the name of the recruiter in charge of this candidate’s hiring process.

Here the primary button is schedule as after the screening stage the action the recruiter has to take is to schedule an interview or archive the candidate.

By clicking on the dropdown the recruiter can update the hiring stage of the candidate which is later reflected in the activity panel.

record the most recent action taken on a candidate keeping the whole team informed on the candidate’s hiring.

the hiring team such as the recruiter, panelist, team manager and hiring manger leave comments and make a final call on the candidate in one place.

A comprehensive applicant page that opens when a recruiter clicks on an individual from the applicant list. 

From Application Overload to Seamless Hiring: Designing an Efficient Applicant Management System for Hirexl

HabitNu is a health-tech company that partners with insurers and healthcare providers to help individuals manage chronic diseases through lifestyle changes.

HabitNu’s marketing team relied on scattered spreadsheets and manual tracking to manage campaigns across SMS, email, and IVR. This process was time-consuming, prone to errors, and lacked visibility into performance.

I designed a centralised, intuitive, and data-driven tool that helped the team:

Through discussions with HabitNu’s marketing team, I identified key pain points:

The challenge was to create a structured system that streamlined campaign setup, provided real-time tracking, and enabled smarter decision-making.

I designed a structured step-by-step process that guided users through campaign setup without overwhelming them.

After a campaign is created, it appears in the campaign list screen, where marketers can track and manage active, paused, or completed campaigns.

This screen serves as a bridge between campaign creation and performance tracking, ensuring marketers can take immediate action.

Once campaigns were live, marketers needed a single dashboard to track key metrics.

4. Optimised Budget Allocation &amp; Campaign Insights

To help HabitNu’s team make smarter spending decisions, I designed features that:

✅ 50% faster campaign setup due to a structured workflow.

✅ +21% increase in conversions from better data-driven decisions.

✅ Optimised budget allocation reduced wasted spend.

✅ Easier performance tracking led to quicker decision-making.

🔹 AI-powered recommendations for budget and engagement optimisation.

🔹 A/B testing for messaging to identify the most effective outreach.

🔹 Automated alerts for underperforming campaigns.

This project transformed HabitNu’s marketing workflow from a fragmented, manual process into a streamlined, data-driven system. By simplifying campaign creation and providing real-time insights, we enabled faster decision-making, better budget allocation, and a 21% boost in enrolments. 

This case study reinforces the importance of user-centered design in solving real business challenges, and there’s still room for further optimisation with AI-powered insights and A/B testing in future iterations.

Designed a marketing tool for HabitNu, cutting campaign setup time by 50% and boosting enrolments by 21% through a streamlined, data-driven approach.

4. Optimised Budget Allocation & Campaign Insights

Boosting Enrolment by 21% by Simplifying Marketing Campaign Management at HabitNu

Vennela was an absolute rockstar on our recent website project! From design to development, she brought her A-game the entire time. She really listened to what we were hoping for and somehow managed to turn our vision into a website that's even better than we imagined. It's beautiful, easy to navigate, and has already been getting tons of compliments. Vennela has a serious eye for detail, and you can tell she puts her heart into everything she does. We couldn't be happier with the final product!

Urmila Khetal

I am highly impressed by Vennela's contribution to keka. Her problem-solving and a keen eye for detailed design have helped us create simpler, functional, and modern UI in several conditions. I am confident that she would be a valuable asset to any design team. I am excited to see her excel in her future endeavors.

Sai Bharadwaj

Vennela is a person who will surprise you with her quick wittiness and sharp thinking skills. I had the pleasure of working with her on multiple projects during her time at Keka, where she displayed excellent problem solving skills along with having strong fundamentals in design. 

Vennela consistently impressed the team with her proactive approach to every initiative. Her ability to clearly articulate her thoughts and transform vague concepts into well-defined problems is truly remarkable. This, combined with her research-driven approach, allowed her to identify potential challenges early on, which ensured smooth project execution. Meticulous in her work, Vennela is also always receptive to feedback, which fostered a collaborative environment.

From Application Overload to Seamless Hiring: Designing an Efficient Applicant Management System for Hirexl

Vennela Manmohan